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Criterion
Paper illustration for Communication Plan
Delivery
Communication Plan
A paper-based illustration representing Service Blueprint with its core stages and visible working result.
UX Design
Service Blueprinting
Paper illustration of Stakeholder Salience Model with its method-specific working model.
Facilitation
Stakeholder Salience Model
Paper illustration for Storytelling
Facilitation
Storytelling
Purposedifferent
When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost.When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit.When stakeholders appear to matter very differently, the Stakeholder Salience Model rates their actual priority through power, legitimacy, and urgency. It turns individual contributions into a visible selection. The result is captured as a Salience diagram and a class-based strategy.When an insight needs to have an effect, storytelling translates dry facts into a comprehensible development. It combines context, tension, and consequence into a form that people remember and pass on more easily.
Complexitydifferent
LowHighMediumMedium
Timedifferent
45-90 min0.5-2 Tage60-90 min45-120 min
Participantsdifferent
2-66-123-61-6
Formatdifferent
Workshop + asyncWorkshopWorkshopWorkshop + async
Outputdifferent
Communication Plan, Channel Matrix, Message CadenceService Blueprint, Fail Points, Ownership MapSalience Diagram, Strategy per ClassNarrative Outline, Key Message, Story Arc
Tagsno overlap
CommunicationStakeholdersDeliveryPlanning
Service designOperationsJourneyBlueprint
StakeholdersFacilitationAlignmentGovernance
CommunicationNarrativeStakeholdersFacilitation
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