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Criterion
Paper illustration for Communication Plan
Delivery
Communication Plan
A paper-based illustration representing Service Blueprint with its core stages and visible working result.
UX Design
Service Blueprinting
Stakeholder Mapping
Facilitation
Stakeholder Mapping
Paper illustration for Storytelling
Facilitation
Storytelling
Purposedifferent
When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost.When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit.When an initiative depends on many people, interests, and power dynamics, Stakeholder Mapping systematically orders the environment. It shows who influences, who is affected, and where relationship management or safeguarding matters first.When an insight needs to have an effect, storytelling translates dry facts into a comprehensible development. It combines context, tension, and consequence into a form that people remember and pass on more easily.
Complexitydifferent
LowHighLowMedium
Timedifferent
45-90 min0.5-2 Tage60–90 min45-120 min
Participantsdifferent
2-66-122-81-6
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Communication Plan, Channel Matrix, Message CadenceService Blueprint, Fail Points, Ownership MapStakeholder Map, Engagement Plan, Risk NotesNarrative Outline, Key Message, Story Arc
Tagsno overlap
CommunicationStakeholdersDeliveryPlanning
Service designOperationsJourneyBlueprint
StakeholdersAlignmentFacilitationChange
CommunicationNarrativeStakeholdersFacilitation
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