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Criterion
Paper illustration for Communication Plan
Delivery
Communication Plan
A hypothetical failure makes concrete risks, signals, and fitting mitigations visible.
Decision Making
Pre-Mortem
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Purposedifferent
When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost.In early initiatives with many uncertainties, planning quickly turns too optimistic. A pre-mortem makes the expected failure visible in advance and sharpens the view of causes, gaps, and countermeasures.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.
Complexitydifferent
LowLowMediumMedium
Timedifferent
45-90 min20–45 min1-5 Tage45-60 min
Participantsdifferent
2-6Small cross-functional groupNutzertraffic2-8
Formatdifferent
Workshop + asyncWorkshopAsyncWorkshop + async
Outputdifferent
Communication Plan, Channel Matrix, Message CadenceRisk list, Mitigation plan, Assumption logClick Data, Interest Signal, Learning DecisionAssumption map, Test backlog, Risk ranking
Tagsno overlap
CommunicationStakeholdersDeliveryPlanning
RiskDecisionFailurePlanning
ValidationExperimentsDemandDiscovery
AssumptionsRiskExperimentsValidation
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