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Criterion
Paper illustration for Communication Plan
Delivery
Communication Plan
A hypothetical failure makes concrete risks, signals, and fitting mitigations visible.
Decision Making
Pre-Mortem
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Paper illustration for Storytelling
Facilitation
Storytelling
Purposedifferent
When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost.In early initiatives with many uncertainties, planning quickly turns too optimistic. A pre-mortem makes the expected failure visible in advance and sharpens the view of causes, gaps, and countermeasures.When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable.When an insight needs to have an effect, storytelling translates dry facts into a comprehensible development. It combines context, tension, and consequence into a form that people remember and pass on more easily.
Complexitydifferent
LowLowMediumMedium
Timedifferent
45-90 min20–45 min1-2 h45-120 min
Participantsdifferent
2-6Small cross-functional group4-121-6
Formatdifferent
Workshop + asyncWorkshopWorkshopWorkshop + async
Outputdifferent
Communication Plan, Channel Matrix, Message CadenceRisk list, Mitigation plan, Assumption logAlignment Map, Open Issues, Decision QuestionsNarrative Outline, Key Message, Story Arc
Tagsno overlap
CommunicationStakeholdersDeliveryPlanning
RiskDecisionFailurePlanning
AlignmentStakeholdersStrategyFacilitation
CommunicationNarrativeStakeholdersFacilitation
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