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Criterion
Paper illustration for Communication Plan
Delivery
Communication Plan
Paper illustration of a six-field PESTLE grid
Business Strategy
PESTLE Analysis
Paper illustration of Value Chain Analysis with its method-specific working model.
Business Strategy
Value Chain Analysis
Gap Analysis method illustration showing its working structure
Business Strategy
GAP Analysis
Purposedifferent
When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost.PESTLE Analysis makes political, economic, social, technological, legal, and environmental influences visible. The environment of an initiative is thereby read systematically instead of through isolated trends.Value Chain Analysis shows where value is created, costs accrue, and differentiation becomes possible along the process. It compares strengths, risks, market logic, and courses of action. The result is captured as a value-chain map and lever list.GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing.
Complexitydifferent
LowMediumHighMedium
Timedifferent
45-90 min1-3 hHalf day1-3 h
Participantsdifferent
2-62-103-82-8
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Communication Plan, Channel Matrix, Message CadencePESTLE Map, External Risks, Strategic QuestionsValue Chain Map, Lever ListGap Matrix, Action Plan, Risk Notes
Tagsno overlap
CommunicationStakeholdersDeliveryPlanning
StrategyMarketAnalysis
StrategyBusiness modelDiagnosisAnalysis
StrategyAnalysisPlanning
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