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| Criterion |  Delivery Communication Plan |  UX Research Personas |  Product Discovery Opportunity Solution Tree |  UX Research User Interviews |
|---|---|---|---|---|
Purposedifferent | When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost. | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. |
Complexitydifferent | Low | Medium | Medium | Low |
Timedifferent | 45-90 min | 1-3 Tage | 1-2 h Setup, laufend | 30–60 min per interview |
Participantsdifferent | 2-6 | Internes Team | 2-6 | 1 participant per interview |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Communication Plan, Channel Matrix, Message Cadence | Persona Profiles, Needs Summary, Scenario Notes | Opportunity Solution Tree, Experiment Backlog, Learning Log | Interview Notes, Themes, Insight Summary |
Tagsno overlap | CommunicationStakeholdersDeliveryPlanning | ResearchCustomerSynthesis | DiscoveryOutcomesExperimentsOpportunity | QualitativeResearchCustomerDiscovery |