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Criterion
Paper illustration for Communication Plan
Delivery
Communication Plan
Paper illustration of a branching tree with an outcome at its root, customer opportunities, solution options and small experiment cards.
Product Discovery
Opportunity Solution Tree
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Purposedifferent
When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost.When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure.When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable.When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.
Complexitydifferent
LowMediumMediumMedium
Timedifferent
45-90 min1-2 h Setup, laufend1-2 h45-90 min
Participantsdifferent
2-62-64-123-8
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop
Outputdifferent
Communication Plan, Channel Matrix, Message CadenceOpportunity Solution Tree, Experiment Backlog, Learning LogAlignment Map, Open Issues, Decision QuestionsImpact Map, Outcome Hypotheses, Delivery Options
Tagsno overlap
CommunicationStakeholdersDeliveryPlanning
DiscoveryOutcomesExperimentsOpportunity
AlignmentStakeholdersStrategyFacilitation
OutcomesStrategyBehaviorPlanning
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