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| Criterion |  Delivery Communication Plan |  Product Discovery Opportunity Interview |  Product Discovery Concierge MVP |  Product Discovery Dual-Track Agile |
|---|---|---|---|---|
Purposedifferent | When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost. | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. | When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution. | When uncertainty and delivery run in parallel, it separates learning work from implementation while keeping both connected. It prevents unvalidated ideas from falling directly into the delivery stream. |
Complexitydifferent | Low | Medium | Medium | Medium |
Timedifferent | 45-90 min | 30-60 min je Interview | 1-4 Wochen | Laufend, Wochen bis Monate |
Participantsdifferent | 2-6 | 5-12 Interviews | 3-10 Kunden | 4-10 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Communication Plan, Channel Matrix, Message Cadence | Interview Notes, Opportunity Themes, Customer Quotes | Concierge Learnings, Service Blueprint, MVP Risks | Discovery Backlog, Delivery Backlog, Experiment-Ergebnisse, Validierte Stories |
Tagsno overlap | CommunicationStakeholdersDeliveryPlanning | DiscoveryInterviewsOpportunityCustomer | MVPValidationServiceDiscovery | AgileDiscoveryDelivery |