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Criterion
Paper illustration for Communication Plan
Delivery
Communication Plan
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration of Stakeholder Salience Model with its method-specific working model.
Facilitation
Stakeholder Salience Model
Stakeholder Mapping
Facilitation
Stakeholder Mapping
Purposedifferent
When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost.When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.When stakeholders appear to matter very differently, the Stakeholder Salience Model rates their actual priority through power, legitimacy, and urgency. It turns individual contributions into a visible selection. The result is captured as a Salience diagram and a class-based strategy.When an initiative depends on many people, interests, and power dynamics, Stakeholder Mapping systematically orders the environment. It shows who influences, who is affected, and where relationship management or safeguarding matters first.
Complexitydifferent
LowMediumMediumLow
Timedifferent
45-90 min2-4 h60-90 min60–90 min
Participantsdifferent
2-64-103-62-8
Formatdifferent
Workshop + asyncWorkshopWorkshopWorkshop + async
Outputdifferent
Communication Plan, Channel Matrix, Message CadenceJourney Map, Pain-point List, Opportunity BacklogSalience Diagram, Strategy per ClassStakeholder Map, Engagement Plan, Risk Notes
Tagsno overlap
CommunicationStakeholdersDeliveryPlanning
JourneyServiceService design
StakeholdersFacilitationAlignmentGovernance
StakeholdersAlignmentFacilitationChange
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