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Criterion
Paper illustration for Communication Plan
Delivery
Communication Plan
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Paper illustration for Flywheel.
Growth
Flywheel
Purposedifferent
When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost.When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.
Complexitydifferent
LowMediumMediumMedium
Timedifferent
45-90 min45-90 minMultiple workshops over several weeks60-120 min
Participantsdifferent
2-63-82-83-8
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop
Outputdifferent
Communication Plan, Channel Matrix, Message CadenceImpact Map, Outcome Hypotheses, Delivery OptionsHooked loop, Trigger map, Reward design, Ethics checkFlywheel Map, Friction Points, Growth Levers, Experiment Backlog
Tagsno overlap
CommunicationStakeholdersDeliveryPlanning
OutcomesStrategyBehaviorPlanning
GrowthBehaviorRetention
GrowthRetentionConversion
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