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Criterion
Paper illustration for Communication Plan
Delivery
Communication Plan
Paper illustration of GIST Planning with its method-specific working model.
Product Strategy
GIST Planning
Paper illustration of MVP Test Matrix with a method-specific labelled workspace.
Product Discovery
MVP Test Matrix
Paper illustration of a branching tree with an outcome at its root, customer opportunities, solution options and small experiment cards.
Product Discovery
Opportunity Solution Tree
Purposedifferent
When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost.GIST Planning helps clarify target groups, value, goals, and priorities. It links customer value, product logic, and decision priorities, and captures the result as goals, an idea bank, and a step-project list.When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan.When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure.
Complexitydifferent
LowMediumMediumMedium
Timedifferent
45-90 minWochen bis Monate je Goal45-75 min1-2 h Setup, laufend
Participantsdifferent
2-63-102-82-6
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Communication Plan, Channel Matrix, Message CadenceGoals, Idea bank, Step-project list, Tasks, Learning reportsTest Matrix, Test PlanOpportunity Solution Tree, Experiment Backlog, Learning Log
Tagsno overlap
CommunicationStakeholdersDeliveryPlanning
RoadmapOutcomesPlanningExperiments
ExperimentsValidationDiscoveryOptions
DiscoveryOutcomesExperimentsOpportunity
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