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| Criterion |  Delivery Communication Plan |  Growth Funnel Analysis |  Architecture arc42 |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | arc42 structures architecture knowledge so teams can document system, decisions, and risks consistently. The template builds a living understanding of the architecture instead of scattered notes. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Low | Medium | Low | High |
Timedifferent | 45-90 min | 1-3 h | 1-2 Tage | 1-4 Wochen |
Participantsdifferent | 2-6 | 1-5 | 1-4 | 1-6 |
Formatdifferent | Workshop + async | Async | Workshop + async | Async |
Outputdifferent | Communication Plan, Channel Matrix, Message Cadence | Funnel report, Drop-off analysis, Optimization hypotheses | Architecture Document, Context View, Runtime View, Deployment View | Experiment results, Decision log, Learning summary |
Tagsno overlap | CommunicationStakeholdersDeliveryPlanning | AnalyticsConversionGrowth | ArchitectureDocumentationCommunication | ExperimentsGrowthAnalyticsValidation |