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| Criterion |  Delivery Communication Plan |  Growth Funnel Analysis |  Growth A/B Testing |  Product Discovery Assumption Mapping |
|---|---|---|---|---|
Purposedifferent | When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. |
Complexitydifferent | Low | Medium | High | Medium |
Timedifferent | 45-90 min | 1-3 h | 1-4 Wochen | 45-60 min |
Participantsdifferent | 2-6 | 1-5 | 1-6 | 2-8 |
Formatdifferent | Workshop + async | Async | Async | Workshop + async |
Outputdifferent | Communication Plan, Channel Matrix, Message Cadence | Funnel report, Drop-off analysis, Optimization hypotheses | Experiment results, Decision log, Learning summary | Assumption map, Test backlog, Risk ranking |
Tagsno overlap | CommunicationStakeholdersDeliveryPlanning | AnalyticsConversionGrowth | ExperimentsGrowthAnalyticsValidation | AssumptionsRiskExperimentsValidation |