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| Criterion |  Delivery Communication Plan |  Product Discovery Fake Door Test |  Product Discovery MVP Test Matrix |  Product Discovery Smoke Test |
|---|---|---|---|---|
Purposedifferent | When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. | When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. |
Complexitydifferent | Low | Medium | Medium | Low |
Timedifferent | 45-90 min | 1-5 Tage | 45-75 min | 1-5 Tage |
Participantsdifferent | 2-6 | Nutzertraffic | 2-8 | Nutzertraffic |
Formatdifferent | Workshop + async | Async | Workshop | Async |
Outputdifferent | Communication Plan, Channel Matrix, Message Cadence | Click Data, Interest Signal, Learning Decision | Test Matrix, Test Plan | Interest Metrics, Conversion Signal, Learning Note |
Tagsno overlap | CommunicationStakeholdersDeliveryPlanning | ValidationExperimentsDemandDiscovery | ExperimentsValidationDiscoveryOptions | ValidationExperimentsDemandGrowth |