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| Criterion |  Delivery Communication Plan |  UX Research Diary Study |  Business Strategy SWOT Analysis |  Facilitation Alignment Mapping |
|---|---|---|---|---|
Purposedifferent | When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost. | When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory. | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. |
Complexitydifferent | Low | Medium | Low | Medium |
Timedifferent | 45-90 min | 1-4 Wochen | 30-60 min | 1-2 h |
Participantsdifferent | 2-6 | 5-20 | 3-12 | 4-12 |
Formatdifferent | Workshop + async | Async | Workshop | Workshop |
Outputdifferent | Communication Plan, Channel Matrix, Message Cadence | Diary Entries, Longitudinal Patterns, Experience Timeline | SWOT matrix, Strategic options, Action list | Alignment Map, Open Issues, Decision Questions |
Tagsno overlap | CommunicationStakeholdersDeliveryPlanning | UX researchTrackingBehavior | StrategyAnalysisMarketPositioning | AlignmentStakeholdersStrategyFacilitation |