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Criterion
Paper illustration for Communication Plan
Delivery
Communication Plan
Paper illustration for Diary Study.
UX Research
Diary Study
Paper illustration of a branching tree with an outcome at its root, customer opportunities, solution options and small experiment cards.
Product Discovery
Opportunity Solution Tree
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Purposedifferent
When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost.When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory.When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure.When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.
Complexitydifferent
LowMediumMediumMedium
Timedifferent
45-90 min1-4 Wochen1-2 h Setup, laufend45-90 min
Participantsdifferent
2-65-202-63-8
Formatdifferent
Workshop + asyncAsyncWorkshop + asyncWorkshop
Outputdifferent
Communication Plan, Channel Matrix, Message CadenceDiary Entries, Longitudinal Patterns, Experience TimelineOpportunity Solution Tree, Experiment Backlog, Learning LogImpact Map, Outcome Hypotheses, Delivery Options
Tagsno overlap
CommunicationStakeholdersDeliveryPlanning
UX researchTrackingBehavior
DiscoveryOutcomesExperimentsOpportunity
OutcomesStrategyBehaviorPlanning
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