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Criterion
Paper illustration for Communication Plan
Delivery
Communication Plan
Paper illustration for Diary Study.
UX Research
Diary Study
Paper illustration of GIST Planning with its method-specific working model.
Product Strategy
GIST Planning
Paper illustration of a branching tree with an outcome at its root, customer opportunities, solution options and small experiment cards.
Product Discovery
Opportunity Solution Tree
Purposedifferent
When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost.When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory.GIST Planning helps clarify target groups, value, goals, and priorities. It links customer value, product logic, and decision priorities, and captures the result as goals, an idea bank, and a step-project list.When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure.
Complexitydifferent
LowMediumMediumMedium
Timedifferent
45-90 min1-4 WochenWochen bis Monate je Goal1-2 h Setup, laufend
Participantsdifferent
2-65-203-102-6
Formatdifferent
Workshop + asyncAsyncWorkshop + asyncWorkshop + async
Outputdifferent
Communication Plan, Channel Matrix, Message CadenceDiary Entries, Longitudinal Patterns, Experience TimelineGoals, Idea bank, Step-project list, Tasks, Learning reportsOpportunity Solution Tree, Experiment Backlog, Learning Log
Tagsno overlap
CommunicationStakeholdersDeliveryPlanning
UX researchTrackingBehavior
RoadmapOutcomesPlanningExperiments
DiscoveryOutcomesExperimentsOpportunity
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