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| Criterion |  Delivery Communication Plan |  Innovation Design Thinking |  Facilitation Alignment Mapping |  Facilitation Stakeholder Salience Model |
|---|---|---|---|---|
Purposedifferent | When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. | When stakeholders appear to matter very differently, the Stakeholder Salience Model rates their actual priority through power, legitimacy, and urgency. It turns individual contributions into a visible selection. The result is captured as a Salience diagram and a class-based strategy. |
Complexitydifferent | Low | High | Medium | Medium |
Timedifferent | 45-90 min | 1 Tag bis mehrere Wochen | 1-2 h | 60-90 min |
Participantsdifferent | 2-6 | 4-10 | 4-12 | 3-6 |
Formatdifferent | Workshop + async | Workshop | Workshop | Workshop |
Outputdifferent | Communication Plan, Channel Matrix, Message Cadence | Problem Statement, Prototype, Test Learnings | Alignment Map, Open Issues, Decision Questions | Salience Diagram, Strategy per Class |
Tagsno overlap | CommunicationStakeholdersDeliveryPlanning | InnovationPrototypeResearch | AlignmentStakeholdersStrategyFacilitation | StakeholdersFacilitationAlignmentGovernance |