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Criterion
Paper illustration for Communication Plan
Delivery
Communication Plan
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
Paper illustration of Stakeholder Salience Model with its method-specific working model.
Facilitation
Stakeholder Salience Model
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Purposedifferent
When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost.When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear.When stakeholders appear to matter very differently, the Stakeholder Salience Model rates their actual priority through power, legitimacy, and urgency. It turns individual contributions into a visible selection. The result is captured as a Salience diagram and a class-based strategy.When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable.
Complexitydifferent
LowMediumMediumMedium
Timedifferent
45-90 min1-3 h60-90 min1-2 h
Participantsdifferent
2-63-103-64-12
Formatdifferent
Workshop + asyncWorkshopWorkshopWorkshop
Outputdifferent
Communication Plan, Channel Matrix, Message CadenceCustomer Journey Canvas, Pain Points, Experience OpportunitiesSalience Diagram, Strategy per ClassAlignment Map, Open Issues, Decision Questions
Tagsno overlap
CommunicationStakeholdersDeliveryPlanning
JourneyCustomerService designCanvas
StakeholdersFacilitationAlignmentGovernance
AlignmentStakeholdersStrategyFacilitation
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