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Criterion
Paper illustration for Communication Plan
Delivery
Communication Plan
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
Stakeholder Mapping
Facilitation
Stakeholder Mapping
Paper illustration of Stakeholder Salience Model with its method-specific working model.
Facilitation
Stakeholder Salience Model
Purposedifferent
When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost.When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear.When an initiative depends on many people, interests, and power dynamics, Stakeholder Mapping systematically orders the environment. It shows who influences, who is affected, and where relationship management or safeguarding matters first.When stakeholders appear to matter very differently, the Stakeholder Salience Model rates their actual priority through power, legitimacy, and urgency. It turns individual contributions into a visible selection. The result is captured as a Salience diagram and a class-based strategy.
Complexitydifferent
LowMediumLowMedium
Timedifferent
45-90 min1-3 h60–90 min60-90 min
Participantsdifferent
2-63-102-83-6
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop
Outputdifferent
Communication Plan, Channel Matrix, Message CadenceCustomer Journey Canvas, Pain Points, Experience OpportunitiesStakeholder Map, Engagement Plan, Risk NotesSalience Diagram, Strategy per Class
Tagsno overlap
CommunicationStakeholdersDeliveryPlanning
JourneyCustomerService designCanvas
StakeholdersAlignmentFacilitationChange
StakeholdersFacilitationAlignmentGovernance
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