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| Criterion |  Delivery Communication Plan |  Product Discovery Concierge MVP |  Product Discovery Problem Interview |  Product Discovery Fake Door Test |
|---|---|---|---|---|
Purposedifferent | When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost. | When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution. | When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. |
Complexitydifferent | Low | Medium | Medium | Medium |
Timedifferent | 45-90 min | 1-4 Wochen | 30-60 min je Interview | 1-5 Tage |
Participantsdifferent | 2-6 | 3-10 Kunden | 5-12 Interviews | Nutzertraffic |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Async |
Outputdifferent | Communication Plan, Channel Matrix, Message Cadence | Concierge Learnings, Service Blueprint, MVP Risks | Problem Evidence, Risk Notes, Customer Segments | Click Data, Interest Signal, Learning Decision |
Tagsno overlap | CommunicationStakeholdersDeliveryPlanning | MVPValidationServiceDiscovery | DiscoveryInterviewsValidation | ValidationExperimentsDemandDiscovery |