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| Criterion | ![]() Delivery Communication Plan | ![]() Decision Making Assumption Surfacing | ![]() Product Discovery Fake Door Test | ![]() Product Discovery Learning Card |
|---|---|---|---|---|
Purposedifferent | When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost. | Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. | The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible. |
Complexitydifferent | Low | Low | Medium | Low |
Timedifferent | 45-90 min | 45-90 min | 1-5 Tage | 25-40 min |
Participantsdifferent | 2-6 | 2-8 | Nutzertraffic | 1-5 |
Formatdifferent | Workshop + async | Workshop + async | Async | Workshop + async |
Outputdifferent | Communication Plan, Channel Matrix, Message Cadence | Assumption List, Critical Assumptions, Learning Plan | Click Data, Interest Signal, Learning Decision | Learning Card with evidence and next action |
Tagsno overlap | CommunicationStakeholdersDeliveryPlanning | AssumptionsRiskDecisionDiscovery | ValidationExperimentsDemandDiscovery | ExperimentsValidationDiscoveryLearning |



