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| Criterion |  Delivery Communication Plan |  Growth A/B Testing |  Architecture Views and Beyond |  Product Discovery Smoke Test |
|---|---|---|---|---|
Purposedifferent | When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | Views and Beyond organizes architecture into several views so no single diagram has to do everything at once. This makes it possible to choose the representation that fits the stakeholder's question. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. |
Complexitydifferent | Low | High | Medium | Low |
Timedifferent | 45-90 min | 1-4 Wochen | 1-3 Tage | 1-5 Tage |
Participantsdifferent | 2-6 | 1-6 | 1-4 | Nutzertraffic |
Formatdifferent | Workshop + async | Async | Workshop + async | Async |
Outputdifferent | Communication Plan, Channel Matrix, Message Cadence | Experiment results, Decision log, Learning summary | Architecture Views, Cross-view Notes, Rationale | Interest Metrics, Conversion Signal, Learning Note |
Tagsno overlap | CommunicationStakeholdersDeliveryPlanning | ExperimentsGrowthAnalyticsValidation | DocumentationStakeholdersArchitecture | ValidationExperimentsDemandGrowth |