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Criterion
Paper illustration for Change Analysis.
Operations
Change Analysis
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration of Opportunity Scoring with its method-specific working model.
Product Discovery
Opportunity Scoring
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Purposedifferent
For a deviation after a change, the method isolates the influence of the altered condition. It narrows down which differences are relevant and which are just accompanying noise.When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When opportunities need ranking by their effect, it makes importance and satisfaction directly comparable. It separates problem, assumption, solution, and evidence. The result is captured as an opportunity-score table and top outcomes.When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.
Complexitysame
MediumMediumMediumMedium
Timedifferent
45-120 min1-3 Wochen60-120 min30-60 min je Interview
Participantsdifferent
2-65-12 Interviews3-65-12 Interviews
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Change Matrix, Cause Hypotheses, Validation Questions, Action ListJob Stories, Outcome Statements, Opportunity ListOpportunity Score Table, Top OutcomesInterview Notes, Opportunity Themes, Customer Quotes
Tagsno overlap
ChangeRoot causeTroubleshootingComparison
CustomerOutcomesNeeds
PrioritizationDiscoveryOutcomesNeeds
DiscoveryInterviewsOpportunityCustomer
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