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Criterion
Paper illustration for Change Analysis.
Operations
Change Analysis
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
A 5 Whys working surface connects an observable problem with evidenced causes, marked uncertainty and concrete countermeasures with ownership.
Operations
5 Whys
Purposedifferent
For a deviation after a change, the method isolates the influence of the altered condition. It narrows down which differences are relevant and which are just accompanying noise.When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear.For a single, hard-to-explain deviation, the method exposes the causal chain behind the visible symptom. It keeps the cause open until a controllable condition emerges instead of a mere description.
Complexitydifferent
MediumMediumMediumLow
Timedifferent
45-120 min2-4 h1-3 h15-30 min
Participantsdifferent
2-64-103-102-6
Formatdifferent
Workshop + asyncWorkshopWorkshopWorkshop
Outputdifferent
Change Matrix, Cause Hypotheses, Validation Questions, Action ListJourney Map, Pain-point List, Opportunity BacklogCustomer Journey Canvas, Pain Points, Experience OpportunitiesRoot cause notes, Countermeasures
Tagsno overlap
ChangeRoot causeTroubleshootingComparison
JourneyServiceService design
JourneyCustomerService designCanvas
Root causeIncidentLeanProblem solving
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