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Criterion
Paper illustration for Change Analysis.
Operations
Change Analysis
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration for Causal Factor Analysis.
Operations
Causal Factor Analysis
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
Purposedifferent
For a deviation after a change, the method isolates the influence of the altered condition. It narrows down which differences are relevant and which are just accompanying noise.When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.For an event with a complicated course, the method breaks down the contributing factors along the timeline. It shows how conditions, decisions, and reactions together produce a course of events.When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear.
Complexitydifferent
MediumMediumHighMedium
Timedifferent
45-120 min2-4 h2-6 h1-3 h
Participantsdifferent
2-64-103-103-10
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop
Outputdifferent
Change Matrix, Cause Hypotheses, Validation Questions, Action ListJourney Map, Pain-point List, Opportunity BacklogEvent Timeline, Causal Factor Chart, Cause List, Corrective ActionsCustomer Journey Canvas, Pain Points, Experience Opportunities
Tagsno overlap
ChangeRoot causeTroubleshootingComparison
JourneyServiceService design
CausalityIncidentRoot causeTimeline
JourneyCustomerService designCanvas
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