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Criterion
Paper illustration for Change Analysis.
Operations
Change Analysis
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
A 5 Whys working surface connects an observable problem with evidenced causes, marked uncertainty and concrete countermeasures with ownership.
Operations
5 Whys
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Purposedifferent
For a deviation after a change, the method isolates the influence of the altered condition. It narrows down which differences are relevant and which are just accompanying noise.When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.For a single, hard-to-explain deviation, the method exposes the causal chain behind the visible symptom. It keeps the cause open until a controllable condition emerges instead of a mere description.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.
Complexitydifferent
MediumMediumLowHigh
Timedifferent
45-120 min1-3 h15-30 min1-4 Wochen
Participantsdifferent
2-61-52-61-6
Formatdifferent
Workshop + asyncAsyncWorkshopAsync
Outputdifferent
Change Matrix, Cause Hypotheses, Validation Questions, Action ListFunnel report, Drop-off analysis, Optimization hypothesesRoot cause notes, CountermeasuresExperiment results, Decision log, Learning summary
Tagsno overlap
ChangeRoot causeTroubleshootingComparison
AnalyticsConversionGrowth
Root causeIncidentLeanProblem solving
ExperimentsGrowthAnalyticsValidation
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