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Criterion
Paper illustration for Change Analysis.
Operations
Change Analysis
Paper illustration for Flywheel.
Growth
Flywheel
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Purposedifferent
For a deviation after a change, the method isolates the influence of the altered condition. It narrows down which differences are relevant and which are just accompanying noise.Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.
Complexitysame
MediumMediumMediumMedium
Timedifferent
45-120 min60-120 minMultiple workshops over several weeks1-3 h
Participantsdifferent
2-63-82-81-5
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncAsync
Outputdifferent
Change Matrix, Cause Hypotheses, Validation Questions, Action ListFlywheel Map, Friction Points, Growth Levers, Experiment BacklogHooked loop, Trigger map, Reward design, Ethics checkFunnel report, Drop-off analysis, Optimization hypotheses
Tagsno overlap
ChangeRoot causeTroubleshootingComparison
GrowthRetentionConversion
GrowthBehaviorRetention
AnalyticsConversionGrowth
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