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| Criterion |  Systems Thinking CATWOE Analysis |  Product Strategy ICE Scoring |  Product Discovery Smoke Test |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | CATWOE structures a problem from six viewpoints and prevents too narrow a view of the situation. Different experiences of the system become comparably discussable this way. | When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Low | Low | High |
Timedifferent | 45-90 min | 30-60 min | 1-5 Tage | 1-4 Wochen |
Participantsdifferent | 3-8 | 2-8 | Nutzertraffic | 1-6 |
Formatdifferent | Workshop + async | Workshop + async | Async | Async |
Outputdifferent | CATWOE Canvas, Root Definition, Stakeholder Perspectives, Constraints | ICE Table, Top Idea List | Interest Metrics, Conversion Signal, Learning Note | Experiment results, Decision log, Learning summary |
Tagsno overlap | Systems thinkingFramingStakeholders | PrioritizationScoringGrowthDecision | ValidationExperimentsDemandGrowth | ExperimentsGrowthAnalyticsValidation |