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| Criterion |  UX Research Card Sorting |  Business Strategy SWOT Analysis |  Business Strategy Ansoff Matrix |
|---|---|---|---|
Purposedifferent | When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations. | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. |
Complexitysame | Low | Low | Low |
Timedifferent | 20-45 min | 30-60 min | 45-90 min |
Participantsdifferent | Based on research question | 3-12 | 2-8 |
Formatdifferent | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Content groups, Label set, IA hypotheses | SWOT matrix, Strategic options, Action list | Ansoff Matrix, Growth Options, Risk Notes |
Tagsno overlap | Information architectureNavigationStructure | StrategyAnalysisMarketPositioning | GrowthStrategyMarketPortfolio |
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