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| Criterion |  UX Research Card Sorting |  Facilitation Nominal Group Technique |
|---|---|---|
Purposedifferent | When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations. | When loud voices could dominate a round, Nominal Group Technique protects individual thinking time from group effects. It collects ideas separately first and only then enables shared weighting. |
Complexitydifferent | Low | Medium |
Timedifferent | 20-45 min | 60-120 min |
Participantsdifferent | Based on research question | 5-12 |
Formatdifferent | Workshop + async | Workshop |
Outputdifferent | Content groups, Label set, IA hypotheses | Ranked Ideas, Clarified Options, Group Priority |
Tagsno overlap | Information architectureNavigationStructure | FacilitationPrioritizationVotingInclusion |
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