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| Criterion |  UX Research Card Sorting |  Innovation Morphological Analysis |  Innovation Rapid Ideation |
|---|---|---|---|
Purposedifferent | When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations. | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. | When a decision needs to be prepared quickly, the method generates many solution-close variants in a short time. It deliberately relies on pace to undercut self-censorship and perfectionism. This quickly produces a usable field for prioritization and further work. |
Complexitydifferent | Low | Medium | Low |
Timedifferent | 20-45 min | 1-3 h | 5-20 min |
Participantsdifferent | Based on research question | 2-8 | 1-20 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Content groups, Label set, IA hypotheses | Morphological Box, Concept Combinations, Idea Shortlist | Ideenpool, Roh-Shortlist, Cluster |
Tagsno overlap | Information architectureNavigationStructure | IdeationInnovationCreativity | BrainstormingIdeationDivergenceSpeed |
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