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| Criterion |  UX Research Card Sorting |  Product Strategy KPI Tree |  Engineering Goal Question Metric |
|---|---|---|---|
Purposedifferent | When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations. | When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list. | Helps clarify technical problems, hypotheses, and next steps in concrete terms. It breaks a technical problem into testable parts. The result is captured as a GQM table and metric briefs. |
Complexitydifferent | Low | Medium | Medium |
Timedifferent | 20-45 min | 90-180 min initial, dann laufend | 90-180 min |
Participantsdifferent | Based on research question | 3-8 | 3-6 |
Formatdifferent | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Content groups, Label set, IA hypotheses | KPI Tree, Owner List | GQM Table, Metric Profiles |
Tagsno overlap | Information architectureNavigationStructure | MetricsStrategyAlignmentMeasurement | MetricsMeasurementEngineeringAlignment |
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