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| Criterion |  UX Research Card Sorting |  UX Research Diary Study |  Product Strategy KPI Tree |
|---|---|---|---|
Purposedifferent | When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations. | When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory. | When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list. |
Complexitydifferent | Low | Medium | Medium |
Timedifferent | 20-45 min | 1-4 Wochen | 90-180 min initial, dann laufend |
Participantsdifferent | Based on research question | 5-20 | 3-8 |
Formatdifferent | Workshop + async | Async | Workshop + async |
Outputdifferent | Content groups, Label set, IA hypotheses | Diary Entries, Longitudinal Patterns, Experience Timeline | KPI Tree, Owner List |
Tagsno overlap | Information architectureNavigationStructure | UX researchTrackingBehavior | MetricsStrategyAlignmentMeasurement |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
