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| Criterion |  UX Research Card Sorting |  Innovation Crazy 8s |  Innovation Morphological Analysis |
|---|---|---|---|
Purposedifferent | When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations. | With only a few minutes available and a still-fuzzy solution search, the method forces a wide range of variants. It produces fast sketches before the first idea can settle in, making different directions directly comparable and open to further development. | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. |
Complexitydifferent | Low | Low | Medium |
Timedifferent | 20-45 min | 8-15 min | 1-3 h |
Participantsdifferent | Based on research question | 1-10 | 2-8 |
Formatdifferent | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Content groups, Label set, IA hypotheses | Sketch Set, Idea Shortlist, Direction Options | Morphological Box, Concept Combinations, Idea Shortlist |
Tagsno overlap | Information architectureNavigationStructure | BrainstormingSketchingSpeedDivergenceDesign sprint | IdeationInnovationCreativity |
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