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| Criterion |  UX Research Card Sorting |  Innovation Brainwriting |  Innovation Round Robin Brainstorming |
|---|---|---|---|
Purposedifferent | When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations. | When loud voices or hierarchy distort the idea search, the method creates a quiet entry into joint development. It gives everyone thinking space and gathers contributions without social brakes, making diversity more visible and easier to build on. | With unevenly distributed speaking time, the method brings every person into the contribution one after another. It prevents early voices from setting the direction while still producing a shared idea space. This makes participation plannable and the team's diversity visible. |
Complexitysame | Low | Low | Low |
Timedifferent | 20-45 min | 15-30 min | 20-45 min |
Participantsdifferent | Based on research question | 3-12 | 4-10 |
Formatdifferent | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Content groups, Label set, IA hypotheses | Idea sheets, Expanded concepts, Prioritized list | Idea List, Cluster, Shortlist |
Tagsno overlap | Information architectureNavigationStructure | BrainstormingCollaborationInclusionIdeas | BrainstormingIdeationFacilitationInclusionCreativity |
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