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Criterion
Paper illustration showing three sorted card stacks and an open question about a possible group.
UX Research
Card Sorting
Affinity Diagramming
UX Research
Affinity Diagramming
Paper illustration of a branching category tree with a highlighted search path and possible dead ends.
UX Research
Tree Testing
Purposedifferent
When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.When a navigation exists but search paths still fail, tree testing checks findability without visual distraction. The method shows whether labels, levels, and paths really lead to the intended destination.
Complexitydifferent
LowLowMedium
Timedifferent
20-45 min45–90 min1-2 Tage
Participantsdifferent
Based on research question3-10Based on research question
Formatdifferent
Workshop + asyncWorkshopAsync
Outputdifferent
Content groups, Label set, IA hypothesesTheme clusters, Insight statements, Opportunity areasFindability Metrics, Path Analysis, Revised IA
Tagsno overlap
Information architectureNavigationStructure
SynthesisQualitativeRoot cause
Information architectureNavigationFindability
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Empathy Mapping
UX Research
Empathy Mapping
First-click Testing method illustration showing its working structure
UX Research
First-click Testing
Paper illustration for 8D Problem Solving.
Operations
8D Problem Solving