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Criterion
A paper-based illustration representing C4 Model with its core stages and visible working result.
Architecture
C4 Model
Paper illustration for Flywheel.
Growth
Flywheel
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Purposedifferent
The C4 Model makes a system legible across several resolution levels, from context down to code. It suits situations where different audiences need to understand the same architecture from different altitudes.Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.
Complexitydifferent
LowMediumMediumMedium
Timedifferent
1-4 h60-120 min1-3 hMultiple workshops over several weeks
Participantsdifferent
1-53-81-52-8
Formatdifferent
Workshop + asyncWorkshopAsyncWorkshop + async
Outputdifferent
Context Diagram, Container Diagram, Component DiagramFlywheel Map, Friction Points, Growth Levers, Experiment BacklogFunnel report, Drop-off analysis, Optimization hypothesesHooked loop, Trigger map, Reward design, Ethics check
Tagsno overlap
ArchitectureCommunicationVisualization
GrowthRetentionConversion
AnalyticsConversionGrowth
GrowthBehaviorRetention
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