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| Criterion |  Business Strategy Business Model Canvas |  Growth Funnel Analysis |  Business Strategy Blue Ocean Strategy Canvas |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | The Business Model Canvas condenses a business model to its key building blocks and assumptions. It makes variants quickly comparable and reveals gaps before validation or implementation begins. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Medium | Medium | High |
Timedifferent | 1-2 h | 1-3 h | 2-4 h | 1-4 Wochen |
Participantsdifferent | 2-8 | 1-5 | 3-10 | 1-6 |
Formatdifferent | Workshop + async | Async | Workshop | Async |
Outputdifferent | Business Model Canvas, Assumption List, Business Hypotheses | Funnel report, Drop-off analysis, Optimization hypotheses | Strategy Canvas, Value Curve, ERRC Actions | Experiment results, Decision log, Learning summary |
Tagsno overlap | Business modelStrategyValueInnovation | AnalyticsConversionGrowth | StrategyPositioningInnovationValue | ExperimentsGrowthAnalyticsValidation |