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| Criterion |  Business Strategy Business Model Canvas |  Innovation Design Thinking |  Business Strategy SWOT Analysis |  Business Strategy Value Chain Analysis |
|---|---|---|---|---|
Purposedifferent | The Business Model Canvas condenses a business model to its key building blocks and assumptions. It makes variants quickly comparable and reveals gaps before validation or implementation begins. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. | Value Chain Analysis shows where value is created, costs accrue, and differentiation becomes possible along the process. It compares strengths, risks, market logic, and courses of action. The result is captured as a value-chain map and lever list. |
Complexitydifferent | Medium | High | Low | High |
Timedifferent | 1-2 h | 1 Tag bis mehrere Wochen | 30-60 min | Half day |
Participantsdifferent | 2-8 | 4-10 | 3-12 | 3-8 |
Formatdifferent | Workshop + async | Workshop | Workshop | Workshop |
Outputdifferent | Business Model Canvas, Assumption List, Business Hypotheses | Problem Statement, Prototype, Test Learnings | SWOT matrix, Strategic options, Action list | Value Chain Map, Lever List |
Tagsno overlap | Business modelStrategyValueInnovation | InnovationPrototypeResearch | StrategyAnalysisMarketPositioning | StrategyBusiness modelDiagnosisAnalysis |