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| Criterion |  Business Strategy Business Model Canvas |  Product Discovery Assumption Mapping |  Product Discovery Test Card |  Business Strategy Blue Ocean Strategy Canvas |
|---|---|---|---|---|
Purposedifferent | The Business Model Canvas condenses a business model to its key building blocks and assumptions. It makes variants quickly comparable and reveals gaps before validation or implementation begins. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. | The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed. |
Complexitydifferent | Medium | Medium | Low | Medium |
Timedifferent | 1-2 h | 45-60 min | 20-35 min | 2-4 h |
Participantsdifferent | 2-8 | 2-8 | 1-5 | 3-10 |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Business Model Canvas, Assumption List, Business Hypotheses | Assumption map, Test backlog, Risk ranking | Test Card with a pre-set threshold | Strategy Canvas, Value Curve, ERRC Actions |
Tagsno overlap | Business modelStrategyValueInnovation | AssumptionsRiskExperimentsValidation | ExperimentsValidationDiscoveryHypothesis | StrategyPositioningInnovationValue |