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| Criterion |  Business Strategy Business Model Canvas |  Growth A/B Testing |  Business Strategy Three Horizons |  Product Discovery Assumption Mapping |
|---|---|---|---|---|
Purposedifferent | The Business Model Canvas condenses a business model to its key building blocks and assumptions. It makes variants quickly comparable and reveals gaps before validation or implementation begins. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. |
Complexitydifferent | Medium | High | Medium | Medium |
Timedifferent | 1-2 h | 1-4 Wochen | Halbtags-Workshop, dann iterativ | 45-60 min |
Participantsdifferent | 2-8 | 1-6 | 3-12 | 2-8 |
Formatdifferent | Workshop + async | Async | Workshop | Workshop + async |
Outputdifferent | Business Model Canvas, Assumption List, Business Hypotheses | Experiment results, Decision log, Learning summary | Horizon map, Portfolio view, Initiatives per horizon, Resource plan | Assumption map, Test backlog, Risk ranking |
Tagsno overlap | Business modelStrategyValueInnovation | ExperimentsGrowthAnalyticsValidation | StrategyInnovationPortfolioForesight | AssumptionsRiskExperimentsValidation |