View methods side by side.
Choose up to four methods. Add them using the search and share the comparison by copying its link.
| Criterion |  Innovation Brainwriting |  UX Research User Interviews |  Product Discovery Opportunity Solution Tree |  Product Discovery Experiment Canvas |
|---|---|---|---|---|
Purposedifferent | When loud voices or hierarchy distort the idea search, the method creates a quiet entry into joint development. It gives everyone thinking space and gathers contributions without social brakes, making diversity more visible and easier to build on. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure. | When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric. |
Complexitydifferent | Low | Low | Medium | Low |
Timedifferent | 15-30 min | 30–60 min per interview | 1-2 h Setup, laufend | 30-60 min |
Participantsdifferent | 3-12 | 1 participant per interview | 2-6 | 1-5 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Idea sheets, Expanded concepts, Prioritized list | Interview Notes, Themes, Insight Summary | Opportunity Solution Tree, Experiment Backlog, Learning Log | Completed Experiment Canvas, Success Metric |
Tagsno overlap | BrainstormingCollaborationInclusionIdeas | QualitativeResearchCustomerDiscovery | DiscoveryOutcomesExperimentsOpportunity | ExperimentsValidationDiscoveryHypothesis |