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Criterion
Paper illustration of several people silently writing ideas and passing sheets around with arrows.
Innovation
Brainwriting
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper mind map with a central course onboarding question, colored main branches, keywords and cross-links.
Facilitation
Mind Mapping
Paper illustration for 1-2-4-All.
Facilitation
1-2-4-All
Purposedifferent
When loud voices or hierarchy distort the idea search, the method creates a quiet entry into joint development. It gives everyone thinking space and gathers contributions without social brakes, making diversity more visible and easier to build on.When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When a topic is still unclear and too many thoughts surface at once, Mind Mapping creates an open surface for ordering them. It makes connections, subtopics, and starting points visible without fixing them too early.When many people in a group too rarely get to speak, 1-2-4-All distributes thinking time more fairly. The format builds participation step by step and makes quiet or still-unformed thoughts usable faster.
Complexitysame
LowLowLowLow
Timedifferent
15-30 min30–60 min per interview15-45 min10-20 min
Participantsdifferent
3-121 participant per interview1-104-100+
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Idea sheets, Expanded concepts, Prioritized listInterview Notes, Themes, Insight SummaryMind Map, Topic Clusters, Open QuestionsIdea List, Shared Insights, Emergent Themes
Tagsno overlap
BrainstormingCollaborationInclusionIdeas
QualitativeResearchCustomerDiscovery
BrainstormingIdeasMappingStructureFacilitation
FacilitationInclusionIdeation
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