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Criterion
Paper illustration of several people silently writing ideas and passing sheets around with arrows.
Innovation
Brainwriting
A hypothetical failure makes concrete risks, signals, and fitting mitigations visible.
Decision Making
Pre-Mortem
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Purposedifferent
When loud voices or hierarchy distort the idea search, the method creates a quiet entry into joint development. It gives everyone thinking space and gathers contributions without social brakes, making diversity more visible and easier to build on.In early initiatives with many uncertainties, planning quickly turns too optimistic. A pre-mortem makes the expected failure visible in advance and sharpens the view of causes, gaps, and countermeasures.Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it.DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.
Complexitysame
LowLowLowLow
Timedifferent
15-30 min20–45 min45-90 min1-2 h
Participantsdifferent
3-12Small cross-functional group2-82-8
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Idea sheets, Expanded concepts, Prioritized listRisk list, Mitigation plan, Assumption logAssumption List, Critical Assumptions, Learning PlanDIBB document, Belief list, Bet list, Learning report
Tagsno overlap
BrainstormingCollaborationInclusionIdeas
RiskDecisionFailurePlanning
AssumptionsRiskDecisionDiscovery
StrategyDecisionAssumptionsHypothesis
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