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| Criterion |  Innovation Brainwriting |  Product Discovery Opportunity Interview |  UX Research Personas |  Innovation Design Charrette |
|---|---|---|---|---|
Purposedifferent | When loud voices or hierarchy distort the idea search, the method creates a quiet entry into joint development. It gives everyone thinking space and gathers contributions without social brakes, making diversity more visible and easier to build on. | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | In a tightly timed design process with many participants, the method pools several lines of thinking in a short time. It brings parallel design energy without letting the discussion tip into endless coordination. This quickly produces solid directions for architecture or space. |
Complexitydifferent | Low | Medium | Medium | Medium |
Timedifferent | 15-30 min | 30-60 min je Interview | 1-3 Tage | Halber Tag bis mehrere Tage |
Participantsdifferent | 3-12 | 5-12 Interviews | Internes Team | 10-50 |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Idea sheets, Expanded concepts, Prioritized list | Interview Notes, Opportunity Themes, Customer Quotes | Persona Profiles, Needs Summary, Scenario Notes | Sketches and Concepts, Consolidated Solution Sketch, Prioritized Direction |
Tagsno overlap | BrainstormingCollaborationInclusionIdeas | DiscoveryInterviewsOpportunityCustomer | ResearchCustomerSynthesis | BrainstormingWorkshopCollaborationIdeation |