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| Criterion |  Innovation Brainwriting |  Product Discovery Jobs to Be Done |  Facilitation Nominal Group Technique |  Facilitation Mind Mapping |
|---|---|---|---|---|
Purposedifferent | When loud voices or hierarchy distort the idea search, the method creates a quiet entry into joint development. It gives everyone thinking space and gathers contributions without social brakes, making diversity more visible and easier to build on. | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | When loud voices could dominate a round, Nominal Group Technique protects individual thinking time from group effects. It collects ideas separately first and only then enables shared weighting. | When a topic is still unclear and too many thoughts surface at once, Mind Mapping creates an open surface for ordering them. It makes connections, subtopics, and starting points visible without fixing them too early. |
Complexitydifferent | Low | Medium | Medium | Low |
Timedifferent | 15-30 min | 1-3 Wochen | 60-120 min | 15-45 min |
Participantsdifferent | 3-12 | 5-12 Interviews | 5-12 | 1-10 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Idea sheets, Expanded concepts, Prioritized list | Job Stories, Outcome Statements, Opportunity List | Ranked Ideas, Clarified Options, Group Priority | Mind Map, Topic Clusters, Open Questions |
Tagsno overlap | BrainstormingCollaborationInclusionIdeas | CustomerOutcomesNeeds | FacilitationPrioritizationVotingInclusion | BrainstormingIdeasMappingStructureFacilitation |