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Criterion
Paper illustration of several people silently writing ideas and passing sheets around with arrows.
Innovation
Brainwriting
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Purposedifferent
When loud voices or hierarchy distort the idea search, the method creates a quiet entry into joint development. It gives everyone thinking space and gathers contributions without social brakes, making diversity more visible and easier to build on.DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric.Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it.
Complexitysame
LowLowLowLow
Timedifferent
15-30 min1-2 h30-60 min45-90 min
Participantsdifferent
3-122-81-52-8
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Idea sheets, Expanded concepts, Prioritized listDIBB document, Belief list, Bet list, Learning reportCompleted Experiment Canvas, Success MetricAssumption List, Critical Assumptions, Learning Plan
Tagsno overlap
BrainstormingCollaborationInclusionIdeas
StrategyDecisionAssumptionsHypothesis
ExperimentsValidationDiscoveryHypothesis
AssumptionsRiskDecisionDiscovery
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