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| Criterion |  Innovation Brainwriting |  Growth A/B Testing |  Growth Growth Experiment |  Product Discovery Assumption Mapping |
|---|---|---|---|---|
Purposedifferent | When loud voices or hierarchy distort the idea search, the method creates a quiet entry into joint development. It gives everyone thinking space and gathers contributions without social brakes, making diversity more visible and easier to build on. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. |
Complexitydifferent | Low | High | Medium | Medium |
Timedifferent | 15-30 min | 1-4 Wochen | 1-2 Wochen | 45-60 min |
Participantsdifferent | 3-12 | 1-6 | 1-6 | 2-8 |
Formatdifferent | Workshop + async | Async | Workshop + async | Workshop + async |
Outputdifferent | Idea sheets, Expanded concepts, Prioritized list | Experiment results, Decision log, Learning summary | Experiment card, Result summary, Next bet | Assumption map, Test backlog, Risk ranking |
Tagsno overlap | BrainstormingCollaborationInclusionIdeas | ExperimentsGrowthAnalyticsValidation | MarketingGrowthExperimentsLearning | AssumptionsRiskExperimentsValidation |