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| Criterion |  Innovation Brainwriting |  Growth A/B Testing |  Decision Making Assumption Surfacing |  Product Discovery Fake Door Test |
|---|---|---|---|---|
Purposedifferent | When loud voices or hierarchy distort the idea search, the method creates a quiet entry into joint development. It gives everyone thinking space and gathers contributions without social brakes, making diversity more visible and easier to build on. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. |
Complexitydifferent | Low | High | Low | Medium |
Timedifferent | 15-30 min | 1-4 Wochen | 45-90 min | 1-5 Tage |
Participantsdifferent | 3-12 | 1-6 | 2-8 | Nutzertraffic |
Formatdifferent | Workshop + async | Async | Workshop + async | Async |
Outputdifferent | Idea sheets, Expanded concepts, Prioritized list | Experiment results, Decision log, Learning summary | Assumption List, Critical Assumptions, Learning Plan | Click Data, Interest Signal, Learning Decision |
Tagsno overlap | BrainstormingCollaborationInclusionIdeas | ExperimentsGrowthAnalyticsValidation | AssumptionsRiskDecisionDiscovery | ValidationExperimentsDemandDiscovery |